Most Searched Luxury Brands in Singapore

In 2012, a study has been conducted to find out what are top 10 most searchable brands for luxury handbags globally. The ranking is as follow:

1. Coach
2. Louis Vuitton
3. Chanel
4. Gucci
5. Longchamp
6. Prada
7. Hermes
8. Mulberry
9. Marc Jacobs
10. Michael Kors

This study examines over 130 brands, 130 million+ searches, in eight countries like Japan, UK, USA, France, Italy, Brazil, Demark, India (excluding Singapore). The purpose of this study is to find out which luxury brand is the most searched luxury brands for handbags. The result show that Coach top as the most searched brand globally.

Here at BagReporter (and since Singapore is excluded from this study), we conduct our own study on what are the most searchable luxury brands in Singapore. This study exclude Coach as Coach is a general word that has multiple meaning. Instead we choose popular brands with unique names such as Louis Vuitton, Prada, Chanel, Hermes and Gucci.

How is this study conducted?
This study is conducted by using Google Trend. A tool developed by Google that can indicate how often a particular search-term is entered relative to the total search-volume in a particular country. For example if you like to find out how trendy Prada is, all you have to do is the key in the follow URL and a graph shall be plotted on the search volume.

The Results

  • All brands have increasing search volume since 2004 till 2011 / 2012
  • Louis Vuitton and Gucci shows a drop since 2012
  • Prada and Hermes remain flat since 2011/2012
  • Chanel is the best performer, it is the only brand that continue to increase in search volume till date